Look for RAGFL's 'Buy Now' Public Awareness ads in the Sun Sentinel on Sundays and Mondays over the next few months!

Going into 2008, RAGFL continued our partnership with the Sun-Sentinel to run a multi-month public awareness campaign to encourage potential homebuyers that now is a great time to buy in South Florida. The campaign features advertisements in the Sun Sentinel's Home Spot every Sunday, as well as advertisements every Monday in the Sun Sentinel's Main Section. The ads, which range from full, half and quarter-sized pages and vary between full color to black and white, feature a consistent "Buy Now" theme with different, specific messages week to week.

"As one of the largest REALTOR® Associations in the nation, we wanted to do our part and make the public aware of the wide range of home buying opportunities currently available and, more importantly, the benefits to using a REALTOR®," said Richard Barkett, RAGFL CEO.

 

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Collaboration with NAR

The campaign will run in collaboration with the National Association of Realtors® (NAR) to encourage home sellers to protect what could be their largest investment by enlisting the help of a professional. Now in its 10th year, the NAR Public Awareness Campaign has helped millions of consumers realize the value of using a REALTOR® to help them buy or sell real estate, and is now educating consumers about the value of housing as a long-term investment. Throughout the greater part of 2008, campaign ads will be broadcast nationwide and will air more than 8,750 times on national TV and cable outlets and more than 25,000 times on local radio stations through a national campaign. To learn more about the NAR's nationwide Public Awareness Campaign or to view the details and schedule, visit www.realtor.org/pac.nsf.

Feedback or Questionsa

Do you have questions, comments or feedback about the campaign or want to learn more about how you can get involved? Send an e-mail to dclermont@r-world.com.